Colgate Commercial Shoot with GF120mm

ivanjoshualoh

When its comes to any commercial shoot, having a great team is key. I had the privilege of having Eujin (@tomohitoshi) of Broncolor to help with lighting, and my fav MUA Christine Chia ( @christinechiamakeup ) This head shot took us almost 4 hours to nail it. Our lovely model is Yuki ( _jiaawenn_) and she is represented by Upfront Models. (@upfront models)

My weapon of choice was the GF120mm F4 Macro lens for this commercial shoot. It’s for the launch of their new tooth paste. COLGATE® OPTIC WHITE® PURPLE. This is a regional campaign. It covers a total of 13 countries. GFX100S was the camera used. Sharing some BTS.

With Eujin. AKA wizard of light.
Christine doing magic with her brushes and Eujin setting up the Broncolor lights.
A selfie with our bubbly model Yuki.
Doing a quick video clip for IG.
My fav silver Leofoto carbon fibre tripod.
Eizo monitor for correct color check.
SOOC. GFX 100S + GF120mm F4 + Broncolor.

Published by ivanjoshualoh

Ivan Loh, A Fuji X-photographer is known for his quirky and different approach through his lens. He has received numerous accolades from the International Photography Award, New York and Photography Master Cup. Most Recently a Gold, 1st Place at the 2014 PX3 Prix De La Photographie in Paris . Ivan started shooting since his teenage years with his father’s Nikon SLR and he hasn’t stopped since. He has lensed campaigns for clients such as Singapore Airlines, MTV Asia, Nike, Bossini, Nanyang Technological University(NTU) Tuas Power, Allianz Insurance, Manulife Insurance, HSBC Insurance, DHL. TNT, UOB, CAAS, Hilton Group, Intercontinental Hotel Group, Raffles Hotel, Diegeo, Embraer, Carlson, TATA Communication, HDB, Clark Quay, HOT FM 91.3, Kiss 92FM, JIA 88.3, Power 98, and CHIMJES. His editorial works have appeared in magazines such as Conde Nast, Home+Living, TopGear Singapore, Her World, Cleo, Seventeen, FHM, Parents World and Home & Decor. His works have also glossed the pages of international magazines such as Asian Photography and Digital Photography(UK).

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