The Rise of Full Frame X-Series.

ivanjoshualoh
This year is indeed an exciting year with Nikon and Canon finally
coming onboard the Full frame mirrorless market. To me this mean
the end of the DSLR markets and its time to start selling it, if you
still hold a set. Take a deep breath and embrace the rise of
mirrorless camera to the top of the photography hierarchy.
This is just the beginning of an exciting times for photographers
and the world of photography. Rumor has it, Olympus and Pentax
may come into this full frame too. What about Panasonic? Maybe?
If all this were to come to pass; that will leave Fujifilm as the only
non full frame camera manufacturer.
As Fujifilm mention before they will not venture into full frame. And
we are all very clear about their direction through the years. I can
understand as it a very competitive market in that arena. Anyway
Fujifilm is doing amazingly in the APS-C market. They are certainly
the leader in this segment. Why would they wanna dive into this
bloodbath with Nikon, Canon and Sony.
DSCF1636 1
As a Fuji fanboy; I am happy as it is. X-series works well for me. The
lens line-up is already mature. The size of the system is just about
right. If I do need more mega pixel there is always GFX. So I am
happy living without a full frame in my set-up.
If I were to see it from a corporate perspective, ( not that I am a
corporate guy, LOL) I think it’s about time Fujifilm needs to rethink
its strategy in this ever changing photography climate. If there is
ever a full frame Fujifilm camera, is it worth the investment? How
many units will it sell?
Canon, Nikon and Sony now have a full frame and APS-C line up.
Of course their weightage are toward full frame. Do you think Fujifilm
should rethink and put full frame on their drawing board before its
too late?
This will be interesting. A full frame X-Pro series? What about full frame
X-T series?Just the thought of it gets me excited. X100 series in full
frame. Wow! Maybe they should start like how they did before? The first
full frame X-series should be a X100 vision. That will be so cool! Rewriting
history again.
Please leave your comment and support below. I do believe Fujifilm needs
to hear from us.

Published by ivanjoshualoh

Ivan Loh, A Fuji X-photographer is known for his quirky and different approach through his lens. He has received numerous accolades from the International Photography Award, New York and Photography Master Cup. Most Recently a Gold, 1st Place at the 2014 PX3 Prix De La Photographie in Paris . Ivan started shooting since his teenage years with his father’s Nikon SLR and he hasn’t stopped since. He has lensed campaigns for clients such as Singapore Airlines, MTV Asia, Nike, Bossini, Nanyang Technological University(NTU) Tuas Power, Allianz Insurance, Manulife Insurance, HSBC Insurance, DHL. TNT, UOB, CAAS, Hilton Group, Intercontinental Hotel Group, Raffles Hotel, Diegeo, Embraer, Carlson, TATA Communication, HDB, Clark Quay, HOT FM 91.3, Kiss 92FM, JIA 88.3, Power 98, and CHIMJES. His editorial works have appeared in magazines such as Conde Nast, Home+Living, TopGear Singapore, Her World, Cleo, Seventeen, FHM, Parents World and Home & Decor. His works have also glossed the pages of international magazines such as Asian Photography and Digital Photography(UK).

11 Comments

  3. There was a time when I wanted full-frame more than anything, but that time has passed, even though it would appear sensor resolution/noise performance has slowed, almost stalled, and it was the promise of ever-improving sensor technology that justified Fuji’s committment to APS-C.
    Fuji lenses thump Canon’s, in most instances, while Canon lenses are FAR more expensive, larger and less well-made. Do the math, as the Americans say, if you want a good set of lenses for your new camera body. And Canon is awfully late to the party, after some shockingly unimpressive initial releases.
    Then there is the fact that 24mp hasn’t really yielded quite the performance benefits many of us had hoped for (and not just with Fuji).
    Prices are rising, again, not just with Fuji. And there is a vicious fight to the death over a diminishing market in the face of camera phones with awesomely powerful processing…….
    Full-frame is staggeringly expensive when you factor in lenses, not all that well supported, so that it is anyones guess whether or not your new rig costing thousands will still be an ongoing and current system in a years time or utterly defunct.

    I think it likely Fuji has made the right decision.

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  4. i would be love full frame in xpro series, rangefinder design, and no need more megapixel, 24Mpx is enough

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  5. Sure I’ll buy a Fujifilm FF that’s reasonably priced ….If it works with the current XF lens … which I think is unlikely to happen.

    Camera bodies are cheap compared to the lens. Can afford to change bodies every time a new body is launched. But I can’t afford to buy another 10 lens to work with the new body.

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  6. We are human and we should buy products supported by emotion, not just numbers. A product is about the holistic experience and pure numbers are never a sign of a successful product. So never buy anything based on specs alone.

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  7. The APS-C market is reaching saturation. There’s going to be limited improvements on sensors and features. This means it’s less enticing for people to upgrade. Secondary market will be flooded with well featured bodies. Fujifilm needs to look for a new market.
    The MF market is untapped. However, the cameras and lenses are quite out of reach of medium income prosumers. At most, most medium income can afford a prosumer range like the 5d4 and lenses.
    As of today, 9 Sep 2018, Sony, Nikon, Canon will launch their new full frame cameras, with rumors of Panasonic jumping into the FF market within a year. M4/3 has been hit by Fujifilm’s success in the APS-C market and the FF market and they have been forced to compete in the FF market as well. This is probably due to the diminishing returns with the improvements in m43. How much more pixels can they pack on the sensor?
    I forsee that APS-C will also hit the ceiling soon.
    If Fujifilm is unsure of joining the battle in FF, they could launch a FF X100 to test the market, just like what they have done for the APS-C market, and see if the FF market is worth investing in.
    Where i think Fujifilm can succeed is to provide a FF rangefinder style mirrorless, with small FF lenses, much like Leica. With Fujifilm’s color science, lens production technology, I think Fujifilm can carve itself a niche in the FF market.

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  8. Aha. So you ARE bought and paid for. What a shame……

    I see now why so many photographers have said you are a waste of time.

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  9. I really don’t care about sensor size. The only reason to go to a “Full Frame” sensor would be for increased MP and lower noise, If they could design an X-pro camera the same size with lenses the same physical size then I could see a reason to go in that direction, especially with the ovf/evf finder.which really sets the x-pro series apart from the xt3/Nikon z7/Canon/Panasonic s1r style of camera. They will all be great and I don’t see anyone dominating.I think each company will eventually take a smaller piece of the limited camera pie. The only 2 cameras I REALLY enjoy using are the Fuji x-pro2 and the Leica M10. You can moan about how expensive the M’s are but they are unique..a unique user experience. I have the same feelings about the x-pro2.and ,to some extent the 100F.

    Reply

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