We know the new Fujifilm XF50mm F1.0 is a speciality lens. And it’s created for portraiture. Today I decided to take this lens out of its comfort zone. I brought it for a food photography session with Fab Foods Collective. This company started during the COVID lockdown to provide fabulous food for home delivery. As what its IG mentions; Fresh, hearty, cooked in small batches, comfort food at its best. Do follow them at @bolognaiise ( Fab Foods Collective) Some set-up for today’s shoot are shot with natural light. Others are with Broncolor lights set-up. For natural light; almost all shots are shot wide open and those with Broncolor lights, mostly at F8. I think this lens works brilliantly on both style. The only limitation is it MFD; which is at 60cm. So no close up shots; but it’s good enough for a decent whole frame shot. I will let the photos do the talking.
So how did the XF50mm F1.0 fair? Now too bad right? Just 2 week prior to this shoot, I ordered a meal delivery for a good friend birthday, just sharing some photos. Some shot were taken with the Moment Cinebloom filters for that added glow. If you like the effect do check out this link for more info https://fujifanboys.com/2020/09/23/cinebloom/
Ivan Loh, A Fuji X-photographer is known for his quirky and different approach through his lens. He has received numerous accolades from the International Photography Award, New York and Photography Master Cup. Most Recently a Gold, 1st Place at the 2014 PX3 Prix De La Photographie in Paris .
Ivan started shooting since his teenage years with his father’s Nikon SLR and he hasn’t stopped since. He has lensed campaigns for clients such as Singapore Airlines, MTV Asia, Nike, Bossini, Nanyang Technological University(NTU) Tuas Power, Allianz Insurance, Manulife Insurance, HSBC Insurance, DHL. TNT, UOB, CAAS, Hilton Group, Intercontinental Hotel Group, Raffles Hotel, Diegeo, Embraer, Carlson, TATA Communication, HDB, Clark Quay, HOT FM 91.3, Kiss 92FM, JIA 88.3, Power 98, and CHIMJES.
His editorial works have appeared in magazines such as Conde Nast, Home+Living, TopGear Singapore, Her World, Cleo, Seventeen, FHM, Parents World and Home & Decor. His works have also glossed the pages of international magazines such as Asian Photography and Digital Photography(UK).
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